Head of Content & Brand Authority

Full-Time | Leadership Position | Fully Remote

Are you obsessed with building trust, authority, and influence at scale?

Do you understand that great branding does not replace direct response marketing, it multiplies it?

Do you want to turn a fast-growing business and its founder into one of the most recognisable and trusted voices in the industry?

This role could be perfect for you!

Who We Are

Profitable Tradie is a fast-growing business coaching company built on direct response marketing. Paid Facebook and YouTube advertising currently drives a large share of our leads and call bookings.

As we scale into a category leader, we are creating a strategic leadership position dedicated to building brand authority, trust, and visibility at scale through content, media, and thought leadership.

This role exists to deliberately shape perception before prospects ever click an ad, book a call, or speak to sales.

This is not a social media posting role.
This is a leadership position for someone who understands how strong branding improves conversions, increases call quality, and compounds long-term growth.

What You’ll Be Doing

We’re looking for a Head of Content & Brand Authority to own the strategy, execution, and growth of our entire content ecosystem.

In this role you’ll:

• Build trust at scale by designing a content system that supports paid traffic, sales, and long-term brand equity

• Lead the podcast to grow monthly downloads from approx 16,000 to 30,000+

• Define podcast positioning, content themes, guest strategy, and distribution

• Ensure every episode and piece of content serves a clear strategic purpose

• Turn organic social media into an authority engine focused on influence, engagement, and credibility, not vanity metrics

• Create frameworks, contrarian perspectives, and point-of-view content that shapes the market

• Own YouTube as a long-form authority platform with deep dives, breakdowns, and case studies

• Align content with buyer objections, market sophistication, and sales conversations

• Oversee TikTok and short-form platforms as top-of-funnel attention engines through rapid testing and iteration

• Lead the strategy and execution of the founder’s personal brand, positioning them as a category leader

• Protect the founder’s time through leverage, systems, and repeatable formats

• Create systems to repurpose, amplify, and distribute content across all channels

• Manage and develop the Marketing Coordinator, setting direction, standards, and execution rhythm

Where experience fits, this role may also extend into PR, partnerships, podcast guesting, and broader industry visibility.

Who You Are

We’re after someone who thinks like a strategist, creates like a storyteller, and understands how content drives revenue.

You’ll succeed in this role if you:

• Have built or scaled a personal brand, media property, or content-led business

• Understand direct response psychology, sales conversations, and buyer behaviour

• Have strong creative taste and the confidence to hold a clear point of view

• Think in systems, frameworks, and leverage, not individual posts

• Are comfortable shaping narratives and challenging industry norms

• Can lead, coach, and elevate a junior team member

This role is not for someone who just wants to post content, prioritises aesthetics over ideas, avoids strong opinions, or has never meaningfully grown an audience.

Why Join Us?

At Profitable Tradie:

• You will directly influence brand perception, lead quality, and long-term growth

• You will build a category-leading authority brand from the inside

• You will work closely with the founder and leadership team

• You will have long-term growth opportunities as the business scales

• You will have freedom to build systems, not just execute tasks

• You can do all of this fully remote, from anywhere

Is This Your Moment?

If this role sounds like a bit of you, apply now.

Send your CV, cover letter, and examples of relevant work (channels you’ve built, brands you’ve scaled, or content strategies you’ve led)

Life is about moments…

Is this your moment?